Author: F11163

The Errington Media network

EMN

Flavored Milk Drink Advertisement

Briefed by Matt Errington of The Errington Media Network

Mission Statement:

The Errington Media Network seeks to create exciting, entertaining and thought provoking television advisements that reach out and make genuine connections with our viewers.

Project description & Purpose:

Recognizing the potential profit margin of television advertisements, we propose an offer to your production company, in the form of the creation of a professional and meaningful advert for our product. The advertisement itself must represent our company’s style and moral codes, as well as be entertaining to watch. The production of this advertisement will largely require your own creativity to make it work, but you must keep these few features in mind during the entire production process:
A feasible narrative that if does not imply an arching story; it must hold up by itself.
A cast that will appeal to the target demographics detailed within this document.
A 3 second long close up featuring a pair of designer sunglasses, for product placement purposes.
You must not deviate away from these conditions, if this is in fact the case, the contract will be void and the production will be taken away from your company’s control. The overall budget for the entire production is up to you to decide, which will also include your full salary that is set at around £2000.
The purpose of the advertisement is to exaggerate the importance of the product while making it appear affordable and something the public can relate too. The cast must be shown as being relatable, otherwise the target demographic will seem warped. The product is targeted as a flavored milk drink product, something that would be considered a treat for children. Which is why a light hearted and somewhat funny advertisement is aimed for, in order to appeal toward students and parents who may buy lunchtime snacks.

Demographics:

Our product for this advertisement is our new range flavoured milk products “Magic Matt’s Milk”. Because of the connotations attached to snacks in general, being that they’re mainly for children in education, this advertisement must be aimed at both male and female viewers within the E1+ range of social economic status. As well as this, it must reflect both the aspiring and mainstream values, which are very apparent in modern, western audiences, especially those of a young age. The specific primary age range for our product is within 7 —16, with the secondary audience being ranged at 18+.

The Errington Media network

Product description:

The product that is on display will be “Magic Matt’s Milk, a flavoured milk drink, advertised as a snack that appeals towards mid aged students (Primary and Secondary Schooling). The product itself is made from 100% fresh cow milk and contains either 330ml or 500ml of liquid per bottle, depending on the size chosen—for this production, the 500ml bottle will be used. The product’s design details are attached to this document. Each bottle is coloured according to it’s individual flavour , without infringing upon the overall brand design, which follows the two primary colours of red and white.

Distribution

This advertisement is to be distributed via television, and due to its demographics, it will air at 7am and onwards through the morning, on Cartoon Network and nickelodeon. These channels reflex our product’s tone and demographics, pre-watershed programming . Due to the graphic nature of the advertisement, we are not aiming for a daytime airing. The advertisement will also be made available on our company website. Posters will also be erected, which is why the filmed advert must reflex the same brand identity that is shown in our other media forms we have created for this product.

Positioning

Brief SWOT analysis for product
Strengths—The range of consumer milk drinks are low, therefore the market is viable to create a breakthrough product without having to deal with too much competition.
Weaknesses—Our product must be shown as being different from other brands, something that takes a lot of creativity and money to pull off.
Opportunities—The target demographic is very large, while being precise . It is very lucrative for a company like ours in terms of providing a product that is greatly sought after.
Threats—Although there isn’t much competition, there are a few notable brands that have already been well established. These are the biggest problems our product has to deal with.

I accept the terms and condition contained within this document
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Production company’s CEO’s signture

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Matthew Errington, CEO of TheErringtonMediaNetwork

The Errington Media Network
Creative, professional & thought-provoking productions

19 Whiteseones, Hatch Warren
Basingstoke, Hampshire, UK
RG22 4QX

Telephone: 01256460798
Postcode: RG22 4QX
Email: ErringtonMedia@gmail.com