audience study
The popularity/viewership of the program is greatly affected
by time & date, as programs scheduled for prime time television are usually
exposed to a larger amount of the public than shows that air during the early
hours of the morning. However, the viewership details listed on the right of the
table (showing in millions – 1,595 = 1,595,000) show “The Motorway: Living in
the fast lane” to be the most viewed program of the day, which implies that
their audience demographics at that moment were around teenage – adult.